Atomberg launches smart IoT fans

Gujarat Global News Network, Ahmedabad

Atomberg Technologies, a smart and efficient motor based company has today launched its energy-efficient smart IOT fans. The launch was from Ahmedabad as the three year old fast growing company has very strong base in Gujarat.

Commenting on the launch, Sibabrata Das, COO & Co-founder of Atomberg Technologies said, “Gujarat is the second-largest market in terms of revenue for Atomberg and holds a special position for our business growth and expansion.”

Explaining the advantages of the atomberg fans, he said users save 65% on electricity consumption at 28W power in full speed. Integrated with BLDC motor technology, these fans are WIFI enabled, app operated, Alexa and Google Home controlled. Atomberg Gorilla Renesa Smart Plus IoT fans run 3 times longer in the inverter and allow to save up to Rs 1500 per fan every year. These are the first of its kind fans, he said.

Gujarat has been a very important market for Atomberg right since its inception in 2015, he said. Almost all the ceramic industries in the ceramic cluster of Thangadh-Morbi in Gujarat use Atomberg’s fans and Atomberg has a market shareof almost 70% in the ceramic cluster in Gujarat. The retail sales have also increased in Gujarat. More than 200 retailers are selling Atombergfans in Ahmedabad. It is one of the fastest-growing markets for Atomberg.

With the launch announcement of BLDC-powered smart fans in the Ahmedabad market, the company plans to increase its share in the Gujarat market by starting retail sales operations in Surat, Vadodara and Rajkot as well. In fact, 10% of online sales come from Ahmedabad and other cities in Gujarat, which shows a strong product-market fit in the state of Gujarat.

The fan market is estimated at Rs 10,000 crore in India, out of which the premium ceiling fan category is a 1500 crore market, growing at a rate of 25% each year.  Setting a benchmark in the field of technology, innovation and aesthetics of smart electrical devices, Atomberg fans have been a big hit with across cities, currently operating in more than 40 cities in India, the company is eyeing 10% market share in the premium fans segment within the next two years.

Atomberg fans are one of the best sellers across eCommerce platforms, and a market leader in smart fan segment. The annual revenue run rate has hit 100 crores in Q1 of 2019with more than 5 lakh units installed across the country. These smart fans products are easily available on Amazon, Flipkart and on their own website. With more than 300 service centres pan India, Atomberg fans offer a 3 years warranty as compared to one-year warranty offered by the industry pan India.

 (For news in Hindi see our Hindi daily Chaupal Chronicle)




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