Dalits in Gujarat have found a novel way to draw country’s attention to their agitation through ‘Badbu Gujarat Ki’, campaign. The campaign aims to send 1,500 such postcards whose tagline is in contrast to the Gujarat tourism’s tagline – Khushboo Gujarat Ki – use in advertisement commercials in which Amitabh Bachchan featured. All the postcards will be sent to the Bollywood star.
Dalits in the state are agitating in protest of thrashing of four men in Una by self-styled cow protectors. After the incident Dalits in Saurashtra region in July had thrown dead cows at the doorsteps of public offices. Thousands of Dalits pledged to not to pick up dead cows. The postcard campaign began after a public meeting in Kalol town of Gandhinagar district. Jignesh Mevani, convener of Raasthriya Dalit Adhikar Manch, said that the ‘Badbu Gujarat ki’ initiative is an invitation to Bacchan in response to Prime Minister Narendra Modi’s ‘Swachchh Bharat Abhiyan’.
“Bachchan had done commercials for Gujarat tourism in which he is seen inviting people by saying Khushboo Gujarat Ki . However that is not all about Gujarat. Issues of sanitation workers, skinners and dalits have found no place in the Gujarat model,” Mevani said.
“Therefore we have launched this campaign to let Amitabh Bachchan know the real picture of Gujarat and change his perception of the state,” Mevani said. They plan to send such postcards to Prime Minister Narendra Modi also.
Mevani also said that if the police or the state government obstructs their movement, they will have to be ready to see chairs flying at Modi’s meeting in Dahod on September 17. Modi is coming to the state on his birthday and will also hold public meetings.